• Company/Studio
    Aizawa Office Inc.
  • Lead Designer(s)
    Yukihiko Aizawa
  • Design Team
    Yukihiko Aizawa, China Nagata, Chisa Matsutani
  • Client
  • Prize
    Winner in Graphic Design/Packaging
  • Project Website

“Cha-no-wa” is a matcha pastry shop run by first-class craftsmen of long-established tea house for over 65 years. The symbolic stripe pattern on their packaging is based on a millstone grinding matcha, showing the brand’s commitment to selecting high-quality matcha. The embossed pattern expresses the texture of a stone mill. The usage of foil for the brand’s logo creates a sense of dignity and luxury as a long-established tea shop. While visualizing the different types of products for consumers, the usage of the same box became cost-effective by avoiding extra package materials.

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