“Cha-no-wa” is a matcha pastry shop run by first-class craftsmen of long-established tea house for over 65 years. The symbolic stripe pattern on their packaging is based on a millstone grinding matcha, showing the brand’s commitment to selecting high-quality matcha. The embossed pattern expresses the texture of a stone mill. The usage of foil for the brand’s logo creates a sense of dignity and luxury as a long-established tea shop. While visualizing the different types of products for consumers, the usage of the same box became cost-effective by avoiding extra package materials.
