DUPLANET, Metaverse platform expanding the better reality the bread and butter developed a new metaverse platform brand, which was to become a vast universe that experiences expanding daily lives with digital twin technologies. We mapped customer journey within the metaverse, put together the brand strategy, brand portfolio system, and from there successfully created brand naming, communication message, brand story contents, brand design strategy, symbol logotype design, application design including PR video and motion graphics,and brochure design.