To enhance the brand image of the city of Ulon Thani and commemorate the 100th anniversary of the Royal University of Ulon Thani. Through the communication mode of urban international poster design exhibition, new urban connotation and concept, image and style are presented. The main vision of the brand is composed of two Chinese characters "CITY" and "Ulong Thani". The square on the back of the poster represents each poster, and the color is Thailand's native color, full of Thai cultural characteristics, showing the cultural communication of the exhibition
