Morgan + English incorporate innovation within their law firm to empower clients with a sense of confidence and control. They seek to improve their brand awareness with a direction that is bold and impactful with contemporary and classic characteristics. Made created a logo that derives from the common geometry found in the letterforms of the M and E. The identity represents the 3 proposed core values of the brand, respect, balance, and innovation. This reflects their goal in leveraging their extensive experiences and knowledge that allows their clients to understand each stage of the proces
