The client’s reputation is built upon responsive, honest and customer focused service. The logo system acts as an anchor for all aspects of the identity. The new identity reflects the specialised and professional focus of the company. Made worked very closely with Buildform to establish a tone of voice that would suggest simplicity, modernity, and a more professional, clean aesthetic, paired with an established high-quality finish. This is the golden balance in our branding process that successfully treads the line between old and new.