Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks: Mocktails, Lemonades, Spicy syrups and Energy-tonics that are composed of original author recipes. The task is to form the visual language of the Mugo brand in accordance with the original product line. The solution to this problem is based on the design of the classic label of traditional expensive alcoholic beverages, but in order to emphasize the originality and novelty of the product, with a sufficiently strong rethinking of the classics.