BDG takes the AR game of defending and transporting blood bags as its core, creating an experience of teams fighting monsters and competing with each other, using character IP to attract young ethnic groups to donate blood. Players can get virtual props and merchandise coupons through blood donation to improve playability and promote consumption. In the game, people can learn the knowledge of blood donation. BDG hopes to start from games to increase young people's willingness to donate blood and reduce the problem of blood shortage in hospitals.
