La Vie wants to unite vegans and meat lovers through positive vibes, ambitious actions and award-winning bacon and bacon lardons. The French company's brand universe is progressive, happy, brave and edgy, expressed at every touchpoint, packaging included. Each type of meat has its representative displayed on the packaging, meet Piggy, Whoman, Happy Planet and Big Good Wolf. The charming animal characters, bright colours and illustrations radiate cheerfulness and truly celebrate life! Exactly what’s needed to push the plant-based revolution.