Relaunch for the University of Music and Theatre, Munich. (HMTM)

  • Company/Studio
    Jäger & Jäger GbR
  • Instagram
  • Lead Designer(s)
    Olaf Jäger
  • Design Team
    Regina Jäger, Key Account, Tanja Weich, Art Direction, Reinhard Thomas, Art Direction digital, Nicola Nolle, DTP, Michael Haberbosch, Design
  • Client
    Hochschule für Musik und Theater München
  • Prize
    Winner in Graphic Design/Branding
  • Project Website

The Munich University of Music and Performing Arts is one of the largest universities in the cultural sector in Germany and enjoys an outstanding international reputation. While retaining the official designation - in German and English - a word mark was to be created that avoids the abbreviation HMTM. The solution is based on the initial initials of the official designations Hochschule für Musik und Theater München / Munich University of Music and Theatre. By turning the letter h, it becomes u, which is irritating due to its unusual descender.

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