Anniversary edition for Mumm sparkling wine

  • Company/Studio
    Jäger & Jäger GbR
  • Instagram
  • Lead Designer(s)
    Olaf Jäger
  • Design Team
    Regina Jäger, Key Account, Tanja Weich, Design, Carina Wezstein, Design, Nico Nolle, DTP
  • Client
    Rotkäppchen Mumm Sektkellereien GmbH
  • Prize
    Honorable Mention
  • Project Website

Happy Birthday Mumm: To mark the anniversary, a Celebration Edition is being released, each bottle featuring the number 100 in a modern Art Deco interpretation of the "golden 1920s" in which the Mumm brand originated in 1922. In white with gold, silver and rosé metallic, the motifs - as the first limited edition in the sparkling wine market - span the entire bottle in sustainable direct printing. The different motifs of the vintage sparkling wines Mumm Dry, Mumm Extra Dry and Mumm Rosé Dry will accompany the birthday year at all touchpoints. Matching giftboxes are available, too.

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