Yuan Jiang is a growing popular brand . Their products are only the medium to establish a basic supply and demand relationship between the brand and the customer. It aims to become a brand featuring an oriental aesthetics and takes responsibility for passing on the traditional Chinese culture. In terms of brand image and customer space, we have created an oriental aesthetic shopping space by integrating the design of the traditional Chinese architecture of wooden structures and wood joint method of dovetailing, establishing a link between the brand and traditional Chinese aesthetics.