Trinca Wayfinding Design

  • Company/Studio
    /STUDIOMDA
  • Instagram
  • Lead Designer(s)
    Luciana Mattiello
  • Design Team
    Maria Clara Chedid, Thaís Andrade, Joana Buglione
  • Client
    Trinca
  • Credits
    Photography by: Leonardo Krug
  • Prize
    Honorable Mention
  • Project Website

The wayfinding design for Trinca distilled its culture and unique architecture down to a consistent strategy for wayfinding and graphic ambiance. The original pictograms are based on typography in keeping with the sole graphic reference available: Trinca’s pure typeface logo. The signage system is made with striking elements, few materials, and contrasting colors. The coding for the locker areas was created from fragments of pictograms in a selection of colors that gives it mood and a solution that puts these spaces in dialogue with their occupants.

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