How we made Moravia great again

  • Company/Studio
    Little Greta
  • Instagram
  • Lead Designer(s)
    Radoslav Dostal
  • Design Team
    Strategy: Zuzana Behova, Creative Direction: Tomas Nedved, Project Management: Zuzana Behova
  • Client
    ZUFANEK s.r.o
  • Credits
    Photo: Julius Filip
  • Prize
    Winner in Graphic Design/Packaging
  • Project Website

We distilled the strategic concept into a fresh take on traditional, Mucha-ish motifs. The central symbol of Moravian unity, the hoop – a circle – expresses continuity and the endless flow of time. This blurs the distinction between the Moravian past and the future. Around its circumference, it is decorated with floral elements. These act as a reference to illuminations and liturgy and plum fruits as a less subtle reference to the product. The floral motifs are also elegantly embedded with other motifs that refer to the anniversary year and the heraldry of the South Moravian Region.

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