“Future. Created in Hamburg”. This is the motto of the Center of Applied Aeronautical Research in Hamburg. The new signage accompanies the numerous international guests as well as employees with a dynamic, visual language through this building, which is closely associated with the aerospace industry. Using abstraction and reinterpretation, for aerospace experts in particular it offers an atmospheric shift of perspective in high-tech daily life. The change of perspective also takes place on the new multi-storey car park.