New brand & visual identity for the Zlin Region

  • Company/Studio
    Little Greta
  • Instagram
  • Lead Designer(s)
    Radoslav Dostal
  • Design Team
    Tomas Nedved: Creative direction, Jan Blazek: Head of marketing
  • Client
    Zlin Region
  • Credits
    Photo: Julius Filip
  • Prize
    Winner in Graphic Design/Branding
  • Project Website

Little Greta worked on the project strategically and creatively. Strategically, the region has been historically driven by visionaries who have overcome mental and geographical borders. The power of innovation and creativity made the region the place where "what you want, you can". This DNA was encapsulated in the brand essence "Live Creative Spirit" and transferred into a slogan – a region "Outside the Box". Creatively, this was reflected in the visual style. The aim was to disrupt the dry-and-dull Czech regions' visual styles no one recognises or cares about.

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