The implemented concept of the interior solutions of the 12STOREEZ fashion brand flagship store in Saint Petersburg reflects not only the brand’s sustainability and its passion for natural textures and shades, but also its progressive approach that was highlighted by the choice of advanced materials. This particular project goes in line with sustainability principles along with innovative ideas and aspiration for neat lines. Eye-catching details such as dandelions “captured” in resin, “crumpled” metal box facing the main entrance and subtle terrazzo stairs altogether create an elevated space.