Positive Sum - Logo Design & Visual Identity

  • Company/Studio
    JD Designs
  • Instagram
  • Lead Designer(s)
    James Dawson
  • Client
    Positive Sum
  • Prize
    Winner in Graphic Design/Logo
  • Project Website

Positive Sum provide consultation on the opportunities presented by blockchain, helping people to apply the right tools to make blockchain safer. We established a list of keywords that would define the brand and help us build a relevant visual identity. We crafted the sigma symbol with a clean, masculine style that is structured into a pattern that forms a badge of honour, conveying expertise, quality, security and trust that customers will pay more for. The colour palette heightens these emotions, with minimalistic layout compositions, alongside subtle futuristic, abstract patterns.

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