Positive Sum provide consultation on the opportunities presented by blockchain, helping people to apply the right tools to make blockchain safer. We established a list of keywords that would define the brand and help us build a relevant visual identity. We crafted the sigma symbol with a clean, masculine style that is structured into a pattern that forms a badge of honour, conveying expertise, quality, security and trust that customers will pay more for. The colour palette heightens these emotions, with minimalistic layout compositions, alongside subtle futuristic, abstract patterns.
