Samena Swim & Recreation Club is a 501c7 nonprofit community center focusing on wellness, education and fun. As Deputy Director, part of my role is brand development and creative strategy. Recently, our in-house team focused on elevating our brand voice and design in order to drive new member growth, engagement, and retention. The art direction strives to create a unique, family-friendly, and fun tone for the brand. Open source typography reinforces a populist ethos, and elegant, water textures, and limited palate create a fresh and immediately identifiable vibe and voice.
