In Time Of Food Campaign Identity

  • Company/Studio
    The Cabinet
  • Instagram
  • Lead Designer(s)
    Malou Ko
  • Design Team
    Crystal Chan
  • Client
    Nan Fung Group, In Time Of
  • Prize
    Winner in Graphic Design/Key art (Posters, covers, illustration)
  • Project Website

"In Time Of" organised a series of events with a focus on cultivating a food resilient future in our city. We are hoping to have some texture added to the key visual. We used tearing paper style with natural brushstroke to create some food and utensils to match with the hands on gesture in nurturing and collecting food. They are placed on coloured papers, symbolising the dining tables. Together, they represent a study of food culture. The overall colour tone is bright and saturated to mimic the original colours of fresh food, bringing out the primitive and rawness of food.

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