The livery of the ZQ series rockets makes it the strongest brand identity in rocket history. The entire design combines regional culture, public relations, brand promotion, rocket livery process and cost, optical radar recognition, and the characteristics of the spacecraft itself. The design used the image of Suzaku bird which is known as a symbol of oriental mythology. By continuously repeating graphics to ensure the image is shown perfect at every angle. This is a breakthrough livery design of a rocket. We hope to use design to promote the process of human exploration of space.