Cunhapê is a cheese bread of Bolivian origin, different from the cheese bread from Brazil. Through the composition of the illustration with striking cores, we show that the product is unique in the market, and that it can be eat during a working day or, why not, at the beach. The packaging was produced in a metallic stand-up pouch for a matte touch, reinforcing the artisanal character of Cunhapê. In addition, it has a zipper for manual closing after opening. In this way, the consumer can keep the crunchiness of the product for longer.