B3 Designers' branding design for Sumi, a Sushi and Japanese restaurant in London, is elegant, geometric, airy, and complementary to the interiors. B3 worked on the logo, typography, colour schemes, patterns and visuals, signage and illustrations, menu cards, printed collateral, website, uniform recommendations. The logo is an elegant serif font, the colour palette is a deep blue, neutral orange, black and grey. The bespoke pattern creates a beautiful rhythmic texture with circles and delicate lines - inspired by Japanese fabric prints and geometric repetition.