Sumi

  • Company/Studio
    B3 Designers
  • Instagram
  • Lead Designer(s)
    Julie Bouillaut
  • Design Team
    Julie Bouillaut, Mark Bithrey
  • Client
    Sumi - Japanese Restaurant in London
  • Prize
    Honorable Mention
  • Project Website

B3 Designers' branding design for Sumi, a Sushi and Japanese restaurant in London, is elegant, geometric, airy, and complementary to the interiors. B3 worked on the logo, typography, colour schemes, patterns and visuals, signage and illustrations, menu cards, printed collateral, website, uniform recommendations. The logo is an elegant serif font, the colour palette is a deep blue, neutral orange, black and grey. The bespoke pattern creates a beautiful rhythmic texture with circles and delicate lines - inspired by Japanese fabric prints and geometric repetition.

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