B3 Designers' approach to the branding and identity design for Maru took inspiration from the Head Chef Tayaji’s family name - Maruyama. Maru means ‘painted circle’ in Japanese, and that became the key symbol for the entire visual identity. We worked on the logo, print, typography, menus and chopsticks, stamps, furoshiki, branded bags, and uniforms. The logo is a bold brush-stroked circle, and the personal signature is a Kanji stamp in black and red. We went with a bold serif font to complement the circle. The colour scheme was defined with a strong red, olive green, black, and beiges.
