The negative space based on B, the initial English letter of the word “brand,” is used as the concept to design the logo. The same as dialog marks, it is to establish a long-term companionship with the brand by in-depth self-understanding through products and our body. In terms of design, it used a simple but bold approach to present the quintessence of the brand and the action of the attitude that insists a healthy life. Besides, the energetic yellow color is matched with the high-tech silver-gray color to strengthen the healthcare and identification of technology of the brand.
