löwfun

  • Company/Studio
    googoods Co., Ltd.
  • Instagram
  • Lead Designer(s)
    ChiHong Chuang
  • Design Team
    Project Manager | YuHan Hsu ,Branding | Annie Wang ,Branding | Joy Chuang ,Graphic Design | HsiangChi Yang
  • Client
    löwfun
  • Credits
    Photography | Ben Chen, Photography | Chen Yang
  • Prize
    Honorable Mention
  • Project Website

You can develop your own ability to be happy and create a space for leisure between reality and fantasy. An empty tunnel is formed in the phantom between reality and fantasy, and here you can tell the transparency and purity of the teas, the perceptual experience of the drinks, and bring out the idea of “Lesser, Happier” through the minimal design of löwfun. Our title “Low” derives from the emphasis on natural and original flavor of the teas. In this way, we hope the customers can slow their pace to feel the layers of the tea and enjoy the life with open minds. That’s how löwfun came to be.

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