FReNCHIE FReNCHIE

  • Company/Studio
    Existence Design Co., Ltd.
  • Instagram
  • Lead Designer(s)
    Yu-Ting Huang
  • Design Team
    Existence Design Co., Ltd.
  • Client
    FReNCHIE FReNCHIE
  • Prize
    Honorable Mention
  • Project Website

We deconstruct and integrate the interior design's visual features to create a simple minimalist style logo. About the standard lettering, we presented the first E in lowercase with the rest of the letters in uppercase to create a graphic image of Re which has the meaning of re-creation, recycle, replay, sustainable, continuity, and so on. The idea is perfectly coherent with the founding concept, respecting natural ingredients, hoping to construct a positive and sustainable cycle. What we did was to turn the concept into an image and help the brand name deliver its core concept and spirit.

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