As an experience consists of many moments and decisions which must work together, the visual system for this program is modular. Circles come together to hold the words and frame the mark. The geometric sans serif highlights the repeating circular forms in the program's name. The client described their work as equal parts science and art, so linear elements indicating measurements and formal analysis are used as a motif. The final system was applied across a website, email templates, and supporting digital collateral.
