Inspired by the brewing material cordyceps, the liquor packaging design visualizes the cultural features of alpine regions where cordyceps grow. The transparent glass bottle is carved with the Chinese calligraphy font, and its bottom takes the shape of snowy mountains. Undulating ranges and refraction angles of glass convey the coldness of Tibet, and echo the profound traditional Chinese philosophy, catering to target consumers. The cap derived from the cultural symbol of the Qiang in plateau further highlights regional cultural features of the packaging and serves as a clear visual symbol.
