MUP Brand Upgrade

  • Company/Studio
    Guangzhou Manyou Mup Creative Consultancy Co., Ltd.
  • Lead Designer(s)
    MUP Design
  • Design Team
    MUP Design Group
  • Prize
    Honorable Mention

Adhering to the concept of Wabi-sabi, a symbol of incomplete beauty, this product employs five axes in a checkerboard pattern as the basis of illustrations, which not only coincides with the five development directions of the brand, namely design service, and other four design categories—laboratory, course, future and eating, but also pays tribute to its typical design concept of five senses, i.e., Visual, Touch, Smell, Taste and Hearing. Through synesthesia, higher-grade information carriers perceived on multiple perception levels are constructed to interpret the new image.

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