Molecular Typography Laboratory

  • Company/Studio
    Kobi Franco Design
  • Instagram
  • Lead Designer(s)
    Kobi Franco
  • Prize
    Winner in Graphic Design/Typography
  • Company Profile

A series of posters that are part of an experimental typographic research called ”Molecular Typography Laboratory.” The Laboratory examines the speculative premise that the characters of the Hebrew alphabet have a molecular structure. The research shows how this assertion affects the Hebrew alphabet, word, and language, and examines the discipline through the parameters of function versus aesthetics, and content versus form. The posters illustrates the research conclusions while using the Hebrew typefaces “Molecular Square" and “Molecular Round".

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