A system designed to reach evereyone

  • Company/Studio
    Bank of England
  • Lead Designer(s)
    Matteo Ruisi
  • Design Team
    Peter McCabe, Chris Mitchell, Lee Funnell, Monotype, Mathew Deaves, Amalie Rosendhal, Karen Clarke, Wayne Chapman, Maxine Shearman, Paulet Sadler
  • Client
    Bank of England
  • Prize
    Winner in Graphic Design/Branding
  • Company Profile

There is no paved way to design a brand for a central bank. An effective balance between technical and sensitive information, staff-led outputs, and engaging comms is hard to achieve and based on delicate internal dynamics. The Bank of England embraced a new way of communicating through the visual identity, developing the system together with the people who use it. The new identity for the Bank focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. Those four key principles have been the drivers of the entire design process.

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