Löwen

  • Company/Studio
    CHINA RESOURCES SNOW BREWERIES
  • Lead Designer(s)
    CHINA RESOURCES SNOW BREWERIES
  • Client
    CHINA RESOURCES SNOW BREWERIES
  • Prize
    Winner in Graphic Design/Packaging

The Lowen series has three categories, namely Löwen White Beer, Löwen #485 Rosé and Löwen #703 Cheery. Based on the Belgian style witbier, the package design of the series uses innovative dynamic icons like bright polka dots to represent each category, which juice up the style of the package and ensure a visual clue to help users distinguish between the three categories. Additionally, the font of the product name has been upgraded to a modern style, enriching its visual effect. Also, the symmetrical illustration of the beauties and the lions further adds a conspicuous style to the package.

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