XIAN QIN HUI - QinHanzhang Alcohol Culture Experience Center

  • Company/Studio
    ISENSE DESIGN
  • Lead Designer(s)
    Bu Tianjing, Chen Shuhao
  • Design Team
    Han Hao, Song Zihao, Sun Shouxin, Huang Shengyu
  • Client
    BEIJING QIN HANZHANG LIQUOR SALES CO., LTD.
  • Credits
    Photo by: Lv Bo
  • Prize
    Winner in Interior Design/Retails
  • Company Profile

The project is located in an independent building at the entrance of 1921 Cultural Industrial Park in Beijing’s Huayuan Hutong. Distinct from conventional white wine retail spaces, it is a comprehensive space with wine culture as the core, integrating the functions of display, tasting and clubhouse. The building body is not allowed for design changes. The signboard is set at the entrance on 1F. L-shaped golden high wall appears like an open scroll. Dark gray/ black, wooden hue and gold set the tone for 2F. The “enclosed” circulations enhance the appeal of the space.

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