GARDE designed the interior of the jewelry theme zone on the 2nd floor of Xidan Joycity in Beijing, China. GARDE designed a brand editorial theme zone that concentrates jewelry brands targeting mainly young people in one corner of the facility. We designed a BrandMix space that includes a café space where people can casually drop by, rather than a classical space with a sense of dignity that emphasizes a sense of luxury like a conventional jewelry store. The result is a My-first space with diversity.
