Beijin Xidan JoyCity 2F Jewelry Theme Zone

  • Company/Studio
    GARDE Co., Ltd.
  • Instagram
  • Lead Designer(s)
    Masahito Kamekawa
  • Design Team
    Juan Qiu,Yu Sugamoto, Feng Liu
  • Client
    Xidan Joy City Co.,Ltd.
  • Prize
    Honorable Mention
  • Company Profile

GARDE designed the interior of the jewelry theme zone on the 2nd floor of Xidan Joycity in Beijing, China. GARDE designed a brand editorial theme zone that concentrates jewelry brands targeting mainly young people in one corner of the facility. We designed a BrandMix space that includes a café space where people can casually drop by, rather than a classical space with a sense of dignity that emphasizes a sense of luxury like a conventional jewelry store. The result is a My-first space with diversity.

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