210 Confección Packaging Campaign

  • University/School
    Academy of Art University
  • Lead Designer(s)
    Sarah Gamez
  • Prize
    Winner in Graphic Design/Packaging
  • Project Website

210 Confección is the solution to increasing chocolate CBD edibles products to the San Antonio, TX market. Branding elements are inspired by the “bruja” or “witch” culture seen in San Antonio while also alluding to the healing nature of CBD in a sophisticated way. The packaging system includes 3 types of CBD: CBD Isolate Chocolate Bars, Broad Spectrum CBD Hot chocolate, and Full Spectrum CBD Chocolate Truffles. All flavors are indicative of Texas and Hispanic culture including “Pecan Pie,” “White Chocolate Horchata,” “Toffee Churro,” and more.

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