Atun – Illuminating every darkness

  • Company/Studio
    Selim Elkady Design
  • Instagram
    @selimelkadydesign?utm_medium=copy_link
  • Lead Designer(s)
    Mohamed Selim el kady
  • Client
    Gender(Both) – Age(30-50 years) – Financial status(Good) – Education(university)
  • Prize
    Winner in Product Design/Home-ware & accessories
  • Company Profile

Inspiration: “Darkness envelops, the land is in silence, their creator is resting in his horizon. At daybreak, arisen from the horizon, shining as the disk in day, you remove the darkness, you grant your rays, and the two lands are in festival” Great Aten Hymn. A near-complete copy was found in the cemetery in the tombs of Tell El-Amarna -ancient Akhtitatun. This product has been inspired from the Pharaonic symbol of balance, strength, and reincarnation “Djed”. The Djed was raised on the coldest,, darkest night of the year as a reminder to reconnect to the light of righteousness.

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