Perfectly Cordial is a fresh, easy, fruit cocktail mixer handmade in Nashville. Our challenge was to create an illustrated universe that immerses users through their website. We created bright and appealing illustrations that evoke a fresh feeling, which perfectly mirrors the non-artificial quality of Perfectly’s products. Each individual page features a unique detailed illustration which unfolds a narrative as users navigate through the website. We aimed for customers to be able to feel and taste Perfectly Cordial without having the product on their hands.