Pricklee is a fresh cactus water drink packed with natural antioxidants. Our challenge was to introduce coconut drinkers to a new game-changer universe that not only tastes better but feels better through their website. The overall design of the website was meant to be bold, fresh, interactive, and engaging to users. We created a landscape that is continuous throughout the page and different scenarios in which people can feel involved. Pricklee’s world smoothly unfolds as the user scrolls down, arousing consumers' interest about the brand and the stories behind this universe.
