• Company/Studio
    Wagon Design Studio
  • Instagram
  • Lead Designer(s)
    Alejandra Avellaneda
  • Design Team
    Creative Director: Cristina Donado
  • Client
  • Prize
    Winner in Graphic Design/Branding
  • Company Profile

Curana is a cannabis company run by professional scientists that seek to create the safest option for people looking for a new reliable medical alternative. Our challenge was to face the skepticism towards cannabis-based medicine and portray them as a trustworthy, different and eye-catching brand. We decided to invite people to discuss a new revolution of medicine with a visual identity inspired by The Golden Ratio since it’s present throughout nature. Finally we went with a sober color palette and organic textures to achieve a fresh and minimal visual identity.

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