Curana is a cannabis company run by professional scientists that seek to create the safest option for people looking for a new reliable medical alternative. Our challenge was to face the skepticism towards cannabis-based medicine and portray them as a trustworthy, different and eye-catching brand. We decided to invite people to discuss a new revolution of medicine with a visual identity inspired by The Golden Ratio since it’s present throughout nature. Finally we went with a sober color palette and organic textures to achieve a fresh and minimal visual identity.
