El Topo is a taquería that mixes Mexico's authentic flavors with Colombia's greatest ingredients. The brand’s visual identity conveys an image that’s bold, remarkable, playful, and 100% true to its Mexican and Colombian roots. We created a brand with a unique character to highlight the spiciness of both cultures through a vibrant color palette, playful graphic universe and slang approachable language. The creative process tells a fun, confident, and compelling story with immediacy to empower what both cultures and flavors are about and what they have to share with the world.
