Jidong Grass Jelly

  • Company/Studio
    MET Creative Brand
  • Lead Designer(s)
    Beiyu Zhang
  • Design Team
    Si Chen, Zhengwei Zhou, Lingying Zhou
  • Credits
    Photo by: Tianqi Chen
  • Prize
    Honorable Mention

The whole place is based on dogwood powder, integrated with Morandi color scheme to deepen the visual impression of the brand. The cultural spirit of Jidong Fairy Grass takes women-caring as the main line. We aim to build a unique fairy new Chinese style space. By creating the emotional atmosphere, the project seeks to resonate with the consciousness of female, encouraging them be brave to express themselves and know their demands.

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