New American Table is a coalition of food industry founders and investors that seek to increase funding and opportunities for historically underrepresented entrepreneurs. We were asked to create their branding. We came up with a concept that celebrates culture and the roots of those shaping the new American table, that embraces conversations around inclusion and highlights emerging founders. We created an illustrated and colorful visual system to reinforce the idea of diversity and equity where the table plays a massive role since it represents Community growing altogether around food.