The design for Haight store had the premise to create a welcoming environment and a consumption experience that brings something improbable in its essence. The mall's ambiance is the opposite language of Haight’s conceptual basis - which is linked to natural landscapes. Therefore, the project focused on an organic, procedural and layered language to represent Haight. A pillar located in the center of the store became the spatiality generator. It is from the occupation around the pillar that the space fluidity is achieved and is enhanced by curved lines that define the path inside the store.