Customers hope the coffee brand can save the traditional regional culture. During the progress of culture inheritance ,designers create a same IP model with brand by endowing the “good luck”moral to brand. This model,like a fairy, using the represent work “A Fu” as prototype, infusing with special regional elements and eastern unicorn images, a sign of good luck and safeness , The emotive smile on the face of “A Fu” let consumers feel happy and relax from a burden day,and thus love their life.
