In this case, the notion of "parallel time and space" is wonderfully appropriate, and "kingmomo" - the company name - is portrayed in Gothic font with a flat pen to illustrate this. It seems like the dynamic graphics are audio visuals that are fluctuating up and down, reflecting the sound of "zizizi" during a barbeque, and they link the two cities of Seoul and Xi'an. The design of the Chinese font incorporates the stroke characteristics of the Gothic font while also including the traditional structure of Chinese characters in the song style, resulting in a font form that is more beautiful.
