Similar to traditional jewellery boxes, ivik itself becomes a piece of jewellery through its decorative design.The traditional craft of embroidery is interpreted into a modern aesthetic by ivik using machine production techniques.It gives the impression of a hard texture but the surface is soft and flexible. The surface is embroidered multiple times, which provides the necessary stability. Through the non embroidered lines it can be easily folded and is giving ivik its shape.The inner lining lifts when the boxes are opened and brings the content closer to the user for easier handling.