Form follows Fink. Obvious and yet completely different. A reduced formal language that visualises the name on the one hand and conveys architectural principles on the other. Straightforward, clear and reduced - the shape of the logo thus supports on the one hand the claim to the genre of architecture in general and in particular the individual style of the young office in Ulm, which is positioning itself anew on the market with this appearance. Finishes such as embossing and glossy varnish give the logo additional haptics and depth.