BEYOND's logo originates the majesty and height of mansions from a view of elevating angel, and the triangular shadow puts the designer's mind to a magnificent mountain. Its grandness delivers the message of stability and reliability of BEYOND's service. The endless light of dawn shines upon the mountain represents the company philosophy of “sustainability of nature. ” Three different triangles assemble the logo which makes the brand recognizable. Besides, the logo was printed by laser stamping which greatly reduced the consumption of ink and highlighted the aesthetics of simplicity.