A dentist branding without a single tooth Structura works with structures of treatments in order to achieve a functional rehabilitation that goes beyond the head and neck region and aims at stabilizing the whole body. Using abstract, architecture-inspired elements and bold colours meant we can design a dentistry without the usual graphic clichés. We designed the basic branding features such as business card, letterhead, folder, social media presence, but also the workwear, office decor, and the website.