PMNCH’s new branding and identity system focus on their 2021-2025 strategy – ‘Every Woman, Child, and Adolescent can realize their right to health and well-being’.They wanted a new identity that would resonate with this renewed mission - a bold voice that brings out their evidence-based advocacy approach. This new perspective transformed how PMNCH would now operate and called for a change in their perception - from laborious and complex machinery to an approachable partnership community.
